About Us

Got a Question?

For quickier response, please email: arttoartpalette@watchtv.net

Print cycle:

Originally published at various cycle, the Art-to-Art Palette print journal edition now publishes annually. Included as a separate publication, the Art-to-Art Marketplace Guide consists not only selected organizational writings, but also time-related news highlights which are blended among all the classified and display marketing venues. This cycle change now coincides with its Palette's editorial format changes and its other book and greeting card publishing activities.

Electronic cycle:

The Art-to-Art Palette Online publishes its Sections and Departments anew monthly with interval weekly updates.

A tad of history about the Palette . . .

Founded in 1988, The Art-to-Art Palette began publishing and established its central objective: ". . . to serve as a contributing media for the promotion and support of the arts, and advocate for continuing education, and for the organizations, groups, societies, and clubs within its local roots of Western Ohio and Eastern Indiana." However, the Palette was called into another direction, to serve Art-to-Art: Building Friendships Through Art {1986-2006}, an Ohio-based national k-12 501c3 art education program.

Over the years, on a national scale, the Palette's editorial content centrally focused on art and education with the reporting of the past, present, and future events on schools, teachers, and other partners-in-education in the program that also integrated the other learning of Geography, History, Reading, Writing, and Communications through Human Relations in its educational forum.

During the Palette’s tenure, as Art-to-Art's national spokesmedia, the program began only with four schools from four states, however surged to nearly a 400 school participation within 42 states, which it has been deemed a national art education success.

The Palette’s Founder and Publishing Editor, Ben Rayman said, “ I am reminded often of a quote by Aristotle {384-322 BC} when I think about Art-to-Art: ‘The roots of education are bitter, but the fruit is sweet,’ and having said that, if it was not for my initial work opportunity, which at that time, I wasn’t thinking about acquiring new skills; moreover, money for college expenses, I know today, without that first job and my higher educations; I don’t think I could have handled the Art-to-Art program’s volume."

In the spring of 2004, the Palette began its decent back to its rural roots with its stories, features, Calendars, and general news on those within Western Ohio and Eastern Indiana. Its print edition is currently published during the Fall-Winter and Spring-Summer seasons, and is distributed to art organizations, groups, societies, clubs, libraries, individuals, and general businesses where journals/magazines retain a longevity because of its editorial content spans from one issue to the next--such as---The Paletteboard Section that lists upcoming events, shows, performances, classes, and sport the reproductions of award-winning works as well as those creators who produced them. Coinciding with the latter, there is also the “talk” about the entities changing in the region. In addition, this section goes further by including the Calendars from the major museums within a few hours of driving distance, however this format has changed and has been incorporated in the Artist Marketplace Section in November 2008 for more uniformity under various 'Marketplace' headings.

The Palette is further divided among: Cover Section, Main Section, Paint Box Section, Potter's Shed Section, Bugle Section, Storybook Section, Artist Marketplace Section, Back Porch Section which also includes it various Departments, starting with an ’expose’ of the Contents, and continued to be subdivided with specific writings geared for the individual Sections.

Its print advertising rates have been geared "rurally affordable" because of its fiscal "paying forward" mode of operation, and with generous discounted fees for non-profit entities or venues.

Additionally as a print media, it uses an in-house ’readership-exposure’ census as an advertising targeted guideline or distribution purposes, which had a 2006 year-end un-audited estimation of 7,500 per issue, based on the membership of the core organizations its serves.

Furthermore in 2006, the Palette slowly started publishing electronically at www.arttoartpalette.com, and although at that time, it has been a work-in-progress, their pages were accessed nearly 8,000 times. Small in a national comparison, however editorially, the Palette only served the Eastern quarter of Indiana and Western quarter of Ohio, but as of December end 2007, access has has almost quadrupled. The every other week updates are additionally distributed by email addresses on file who have accepted electronic notification.

In March 2007, the Art-to-Art Palette’s cyber home and its 2007-08 Fall/Winter print journal edition, has fully opened its editorial coverage to include all counties in the Western and Eastern half regions of Ohio and Indiana, and the southern quarter of Michigan, and northern part of Kentucky. “This forms the heart of the Palette,” said Rayman. In addition, electronically the Palette has designated its "Main Section" for all art and educational-based news, for its national associations formed throughout its years.

For 2008-09, Rayman added, "one more 'heartful' editorial print expansion will be added to its 'Building Friendships Through Art' forum." The core local network will be all counties in the Midwest states of Ohio, Michigan, Illinois, Indiana, Tennessee, Kentucky, West Virginia, and Western divides of Virginia, Pennsylvania and New York which finalizes the Palette's coverage to those in the Arts and Educational communities.

Mailing address:

Art-to-Art Palette, Inc.

Publisher

16392 Greenville Road

Ohio City, Ohio 45874-9230

Contacts:

Ben Rayman

Editorial Director

arttoartpalette@watchtv.net

Pepper Ayala

Main Section Assistant Editor

Kay R. Sluterbeck

Educational Columnist

Patricia Rayman

Art Director

Janet M. Ravas

Assistant Art Director

Department and Feature Writers

Donna Rice

Joan Crawford Barnes

Carla S. Niblick

Kathy Garton

Dr. Ralph Stuckman

Emeritus Potter's Shed Editor

And an extended "staff" of over a hundred Public Relations Directors, Marketing Directors, Communications Coordinators, Education Writers and other professionals who send the Palette their past, present and forthcoming news and events.

Advertising rates . . .

MECHANICAL SPECIFICATIONS:

{A} Standard magazine 3-column format

* 1 column is 2 1/2 inches wide

* 2 column is 5 1/4 inches wide

* 3 column is 8 inches wide

{B} Full page length is 10 1/2 inches

INSIDE SECTIONS:

The Main

The Paint Box

The Potter's Shed

The Bugle

The Storybook

The Back Porch

QUARTER PAGE SIZE:

{a} 5 1/4 inches wide by 5 1/4 inches deep

{b} $114.25 per issue

HALF PAGE SIZES:

{a} 8 inches wide by 5 1/4 inches deep

{b} 5 1/4 inches wide by 7 1/2 inches deep

{c} $178.50 per issue

FULL PAGE SIZE:

{a} 8 inches wide by 10 1/2 inches deep

{b} $307.00 per issue

COVER SECTION:

QUARTER PAGE SIZE:

{a} 5 1/4 inches wide by 5 1/4 inches deep

{b} $243.75 per issue

HALF PAGE SIZES:

{a} 8 inches wide by 5 1/4 inches deep

{b} 5 1/4 inches wide by 7 1/2 inches deep

{c} $337.50 per issue

FULL PAGE SIZE:

{a} 8 inches wide by 10 1/2 inches deep

{b} $520.00 per issue

PAGES 2 through 10 which includes Contents pages

and before, including and after Centerfold pages:

FULL PAGE SIZE:

{a} 8 inches wide by 10 1/2 inches deep

{b} $835.00 per issue

QUARTER PAGE SIZE:

{a} 5 1/4 inches wide by 5 1/4 inches deep

{b} $208.75 per issue

HALF PAGE SIZES:

{a} 8 inches wide by 5 1/4 inches deep

{b} 5 1/4 inches wide by 7 1/2 inches deep

{c} $417.50 per issue

BACK COVER:

FULL PAGE SIZE:

{a} 8 inches wide by 10 1/2 inches deep

{b} $1020.00 per issue

For more information on our Editorial Public Service Program for non-profit entities or venues, please email Ben for dislay guidelines at arttoartpalette@watchtv.net

Art-to-Art Marketplace Guide

Designed to promote the services, products and venues for those in and serving those in the Arts and Educational communities.

PROGRAM A:

With your order of the current print journal edition, you receive:

> 1 column, up to 2 inch deep classified text liner or bordered display or

> non-bordered display with large type header.

> your ad copy also published up to three months at The Artt-to-Art Marketplace Guide/On-line at www.arttoartpalette.com.

> all for only $34.50.

NOTE: Also in the above program, if you want a larger text or display, such as, 2 column by 3 inch deep size, it is only an additional $10.00 or computed at $5.00 per column or inch depth. Another way: to increase your 1 column by 2 inch to 3 inches, it is only additionally $5.00.

> The Professional Court:

With any advertising space, for only an extra $5.50 - your calling card appears in this directory. A 150-300 dpi jpeg or tiff on your card requested.

PROGRAM B:

Classified liner or display open rate $18.50 per column inch.

For quarter, half, full and other display rates, Inside Section rates apply for July print release and for November issue, Cover Section rates apply or current special promotion.

HEADINGS:

ANNOUNCEMENTS

ART CLASSES

ART CLASSES - JEWELRY

ART WORKSHOPS - EDUCATIONAL

ART WORKSHOPS - VISUAL

ART WORKSHOPS - CLAY

ART WORKSHOPS - PHOTOGRAPHY

ART WORKSHOPS - DANCE

ART WORKSHOPS - JEWELRY

ART COMPETITIONS

ART EXHIBITS